The story of Coogi Doogi begins around the mountains and riversides of Chattanooga, Tennessee and the ever-changing movements of its emerging hiphop scene. A boiling pot of boom bap, trap and Southern bounce, Chattanooga is home to some of the most talented musicians rising from within the hip-hop genre. Born William Jones Odom, Coogi Doogi has spent his life working through the complicated rhythms and textures that make up the hip-hop landscape around the Tennessee River. Guided by a lack of weighted influences and the ability to transform his inspirations into a singular vision of what hiphop can be, Coogi combines the spirit of early ‘90s rap music with the modern production techniques that highlight his club beats, swaggering lyricism and self-aware arrangements.